ABOUT US

Should our craft lore belong to the past alone? Absolutely not! Abhilasha’s journey is the result of her compelling urge to celebrate the richness and diversity of traditional Indian textiles.

"Earthy hues of Maheshwari, enriched with a tint of gold for your luxury"

Having studied and seen the scenario she is very emphatic about her views that our crafts may face the threat of extinction and hence need the support to stay alive for generations to come. This transformed Abhilasha Kariya into an inventive upcoming designer with a focus and cause. Her impressive academic background roots her vision for ensuring that her collection is always aligned with her purpose and mission. A notable MBA in Finance and Marketing from the Allahabad University, Abhilasha walked the corridors of the corporate world for 6 grinding years, imbibing the nuances and importance of discipline, dedication and deliverables for any business to succeed.

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Having reached a plateau in her career, Abhilasha wanted to create something of more value out of her ingenious initiative. This directed her to pursue her hobby with Fashion Designing with INIFD which ultimately brought her to the lanes of the remote pockets of Rajasthan. The ‘Naksh’ story sprouted from the seeds of the passion, after she experienced what she had been seeking for so long. Abhilasha realised she wanted to take this invaluable artistic inheritance of hand crafted and printed art and make it accessible to other parts of the country. This ‘Naksh’ was formalised and took shape, preserving and promoting the spirit of originality and the pure intent to give justice to the rate and work of the karigars. Today, ‘Naksh’ is an establish brand with haute coutre offering a wide spectrum of affordable yet stylish collection to match the Indian choice as well as the pocket. With 2 stores operating in Pune now, ‘Naksh’ reconnects its clientele with Indian loom. The Boutiques focus on three “F” – the fit, fabric and the finish. The package released every new season is a whiff of fresh patterns and designs, maintaining the underlying richness of cotton and the mesmerising handcrafted block-prints.

Our Vision

We envision that ‘Naksh’ will change the way society connects with the fashion industry. We will profess protection of the environment and humanity by providing livelihoods and fair opportunity to local artisans and their products which are ethically and responsibly sourced.

Our Mission

We aim at establishing a secure and strong platform that creates a better lifestyle for both the creator, the curator and the consumer of fashion fabric products. We shall strive to contribute to upliftment of the local economy by abiding to the mantra of ‘be Indian, buy Indian, support Indian’ by pooling efforts for establishing reach, respect and revenue for local artisans and their heritage art, while protecting the environment.

Core Values

Passion

This is the key that is our drive for design and deliverables.

Respect

For our planet, our country, its economy, art and culture, our resources and our consumers.

Quality

quality

Quality in selection, design, production and customer care

Customer centric

Our focus will always be in delighting our Customers with the finished products we have to offer, and ensure they get value for their money. We shall also share information on fabric care to enhance their experience with our weaves.

Integrity

We are uncompromising about our integrity and are driven by an intent to nurture and prosper our association with our backend resources as well as our customers

Openness

We challenge ourselves not just with our designs, spectrum of patterns and pricing, but also look to bonding with more rural looms offering variety of weaves, fabrics and local art.

Celebration

celebration

We value the toil and skill of our artisan community just as we acknowledge the effort and competence of our team in the forefront. The outcome truly exhilarates and empowers us to recharge to overcome all challenges and celebrate our mutualistic existence.

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